He made $60,000/mo with this business model

SUMMARY

Muheez interviews Frederico Rocha, a Portuguese entrepreneur, on scaling his consulting agency to over $60,000 monthly revenue through mindset shifts, persistence, and strategic client work in the info product space.

STATEMENTS

Frederico scaled his agency past $60,000 a month by focusing on high-value consulting for info creators, leading clients to multiple six figures.
Success in business feels normal after achievement, becoming part of daily life without much fanfare.
Initial milestones like hitting $20k or $40k months create a compounding effect, normalizing higher earnings over time.
Frederico remains frugal, living with parents despite earnings, prioritizing family experiences over personal spending.
He started in January 2024 with video editing for a sales coach before pivoting to consulting after recognizing the potential in the info space.
Influenced by figures like Pierre and Ruben Brown, Frederico sent his first Loom videos to land small clients, emphasizing continuous learning through mentorship.
Investing in a mentorship program provided accountability and skills, leading to his first major client despite initial setbacks.
Early goals of $10k monthly were missed due to pressure from family and friends, but persistence paid off after a mentor's encouragement.
Copying others' strategies initially failed; success came from personalized outreach and self-belief.
Tests like family pressure are common in non-average paths, designed to pull individuals back to the status quo.
Breaking limiting beliefs repeatedly is essential as skills improve and new levels are reached in business growth.
Without testimonials, Frederico signed his first client through confidence and clear strategy explanation, leveraging his Portuguese background as a unique angle.
All problems in business launches are fixable with focused effort on funnels, sales, and traffic.
The first launch generated $70k in 30 days for a client with a large audience, using simple video posts and VSLs.
Post-success, focus shifts immediately to the next milestone, treating achievements as temporary.
Long-term vision includes exiting the business in a few years, treating info products as a scalable enterprise rather than a side hustle.
Cohorts progressed from $70k to $150k via challenges, then $210k in the first evergreen month.
Building a real business requires original ideas, systems, and a team, avoiding the cycle of copying and burnout.
Frederico works 12+ hours daily in an office, maintaining a simple routine focused on gym and family.
Hiring a sales manager and building a team culture transformed operations from solo to collaborative.
Mindset is the primary barrier; people get stuck by viewing themselves as replaceable and fearing investment in delegation.
Automations like AI for emails free time for high-value tasks, allowing scaling without proportional effort increase.
Mentorship provided key insights on persistence, problem-solving from a future self's perspective, and elevating standards.
Delusional belief in possibility overrides external doubts, especially from close circles, leading to breakthroughs.
Frederico's journey from non-English speaker to $60k/month proves accessibility for anyone willing to invest and persist.

IDEAS

Achieving financial success often loses its thrill quickly, integrating into routine like any habit.
Family dinners and trips funded without worry represent true freedom more than luxury purchases.
Video editing gigs can pivot into high-earning consulting by observing client successes firsthand.
Personal outreach via Loom videos builds initial connections in niche markets with low competition.
Mentorship accelerates progress by providing accountability beyond self-motivation.
External pressures test commitment to unconventional paths, mirroring societal pull toward mediocrity.
Confidence without proof closes deals; self-belief transfers during sales conversations.
Launch stresses are universal but surmountable by iterative fixes in funnels and conversions.
A single high-profile client can validate and propel an entire business model.
Evergreen funnels transition from cohort bursts to sustainable revenue streams.
Viewing offers as exit-worthy businesses elevates them beyond side hustles.
Copying competitors leads to saturation and failure; originality sustains long-term growth.
Frugality amid wealth enables reinvestment into skills, networks, and team building.
Business feels like a video game, with experiences granting "XP" for leveling up.
Delegation to specialists, even at personal cost, maximizes overall scalability.
Repeatedly embodying a "future successful self" dissolves current stresses and normalizes high standards.
Cultural isolation in a market like Portugal amplifies the need for internal drive and global outreach.
Hiring managers creates leverage, turning solo efforts into team-driven empires.
Western thinking standards become baselines once internalized, making lower earnings unimaginable.
Delaying quits by one day compounds into breakthroughs during peak hardship.
Investing despite risks regenerates capital faster through newfound opportunities.
Portuguese entrepreneurs face unique barriers but gain novelty as a selling point.
Non-English starters can achieve fluency and success in under two years through immersion.
Team penthouses foster culture, enhancing motivation beyond financial incentives.
AI tools democratize tasks like copywriting, shifting focus to strategic management.
Abundance mindset evolves goals from $50k to $500k as experiences accumulate.

INSIGHTS

Success normalizes rapidly, shifting focus from celebration to continuous expansion, preventing complacency.
Mentorship not only teaches skills but reinforces persistence during doubt-filled pivots.
Confidence in unproven strategies stems from backend support, enabling bold client acquisitions.
Problems in early launches are illusions of complexity; systematic fixes reveal simplicity.
Long-term exits transform info consulting from transient income to legacy-building enterprises.
Delegation acknowledges replaceability in tasks, freeing visionaries for irreplaceable leadership.
External skepticism, even from family, signals proximity to breakthroughs, demanding delusional faith.
Embodying future-self standards reframes stress as temporary, accelerating identity evolution.
Originality in saturated markets sustains revenue, while imitation invites inevitable decline.
Frugal habits amid wealth amplify reinvestment, compounding growth over lifestyle inflation.
Business as a game metaphor motivates through experiential "leveling," gamifying ambition.
Cultural novelty, like being Portugal's pioneer, converts perceived weaknesses into competitive edges.
Repeated belief-breaking cycles align skills with escalating goals, ensuring perpetual advancement.
Team-building shifts isolation to collaboration, multiplying output through shared culture.
Delaying surrender builds resilience, turning potential quits into exponential progress points.

QUOTES

"It's interesting because it's something that you always believe in and that's something that you always dream about. Then when you actually get it... it just becomes your day-to-day and you actually don't really think about it."
"All problems are fixable. The only thing that you need to care is about yourself and your health and everything else is fixable."
"You got to be crazy. And then right after when it gets so hard, it just works, bro. Like something just happens and it just works."
"If you're not good at something like you just did right now, you've hired people for it."
"It's normal to fail. It's normal to feel like quitting. It's normal to feel not working. But if you just delay quitting for one day, it's cool."
"Money is a flow. If you lose money on making again, you have a job, um you have savings, if you've closed a client to make money, so money is not really the problem."
"You literally have to just be delusional. So be so delusional at that point. Just be like crazy, bro."

HABITS

Maintain a 12-hour workday from 9 a.m. to 9 p.m. in a dedicated office space.
Prioritize gym sessions post-work to balance physical health with business demands.
Write copy daily, focusing on launches and VSLs while delegating routine emails via AI.
Invest consistently in mentorship and info products to stack knowledge and connections.
Review and fix business funnels iteratively, addressing sales, conversions, and traffic daily.
Delay quitting impulses by committing to one more day of effort during challenges.
Reinvest earnings into family experiences like dinners and trips without financial hesitation.

FACTS

Frederico started his journey in January 2024 as a non-English speaker from Portugal.
He became one of the few in Portugal offering high-ticket consulting for info creators.
First client launch generated $70,000 in 30 days using a simple video and VSL.
Subsequent cohort hit $150,000 via a 3-day challenge; evergreen reached $210,000 initially.
Competitors in the space have successfully exited their info product businesses.
Frederico's agency now runs evergreen funnels blending cold and organic traffic.
He hired his first six-figure employee to build a team culture in a Lisbon penthouse.

REFERENCES

T University for foundational skills.
Video editing scheme for a sales coach.
Pierre and Ruben Brown as info space influencers.
Loom videos for initial client outreach.
GA mentorship program (likely Growth Accelerator).
Onboarding course with Muheez.
YouTube for niche video strategies.
VSLs (Video Sales Letters) in launches.
AI email tool for copywriting automation.
3-day challenge model for cohorts.
Evergreen funnel systems.
Lisbon office space.
London as potential relocation target.

HOW TO APPLY

Start with low-barrier entry like video editing to observe high-earning models and pivot to consulting.
Send personalized Loom videos for outreach, tailoring to prospects' needs without relying on testimonials.
Invest fully in a mentorship program for accountability, using all savings to commit seriously.
When facing doubts, consult a mentor for encouragement and continue outreach without pivoting.
Sign clients through confident strategy explanations, leveraging unique backgrounds like nationality.
During launches, identify and fix funnel issues sequentially: emails, VSLs, sales, then traffic.
Post-milestone, immediately plan the next goal, reinvesting earnings into team or automations.
Build automations like AI for routine tasks to free time for high-value creative work.
Hire specialists for weaknesses, offering percentages to align incentives and scale operations.
Embody a future successful self when stressed, listing actions a high-earner would take to reframe problems.

ONE-SENTENCE TAKEAWAY

Persist through mindset shifts and mentorship to scale consulting from zero to six figures monthly.

RECOMMENDATIONS

Break limiting beliefs at each growth level by visualizing and embodying future successes.
Leverage personal uniqueness, like regional novelty, to differentiate in client pitches.
Treat all business problems as fixable, prioritizing health while iterating solutions.
Invest aggressively in mentorship early, viewing it as essential for accelerated progress.
Delegate replaceable tasks via hires or AI to focus on irreplaceable strategic elements.
Delay quitting during hardships, committing to one more day to reach breakthroughs.
Build original systems and teams for sustainable scaling beyond short-term hustles.
Normalize high earnings by raising standards, making lower amounts psychologically impossible.
Reinvest profits into experiences, knowledge, and people rather than flashy spending.
Cultivate delusional confidence to override external doubts from family or peers.
Transition launches to evergreen models for consistent revenue after cohort validations.

MEMO

In the bustling world of online entrepreneurship, Frederico Rocha's ascent from a video editor in Portugal to helming a consulting agency pulling in over $60,000 monthly stands as a testament to grit and strategic reinvention. Just 18 months ago, the soft-spoken Rocha couldn't string together a full English sentence. Now, he orchestrates launches that catapult his clients—info creators in niches like YouTube optimization—into six-figure windfalls. Sitting down with host Muheez in a candid video interview, Rocha demystifies the grind, emphasizing that true success feels disarmingly ordinary once achieved. "It just becomes your day-to-day," he says, his voice steady despite the sums stacking in his bank account.

Rocha's origin story is one of opportunistic pivots. Kicking off in January 2024 with gigs editing videos for a sales coach, he quickly spotted the lucrative underbelly of the "info space"—a realm of digital courses and coaching dominated by influencers like Pierre and Ruben Brown. Ditching the editing desk, he fired off his first Loom outreach videos, landing small clients that whetted his appetite for more. But the real catalyst was mentorship. Pouring his savings into a program, Rocha found not just skills but a lifeline during his darkest hour: a moment when family pressures and zero results tempted him to quit. Muheez, his coach, urged persistence. "Just continue, bro," Rocha recalls, crediting that nudge for his breakthrough—a life-changing client signed on sheer confidence, sans testimonials.

That pivotal deal? A high-profile creator whose first launch, under Rocha's guidance, netted $70,000 in 30 days from a single video and sales letter. Early hurdles—funnel glitches, conversion dips—were met with a mantra: all problems are fixable. Iterating on emails, traffic, and closes, they scaled cohorts to $150,000 via challenges, then $210,000 in evergreen mode. Rocha's edge lay in his outsider status; as one of Portugal's few in this game, he pitched his freshness as an asset. Yet mindset loomed largest. "You've got to be crazy," he advises, describing the delusional faith needed to push past naysayers, even kin, who viewed his path as folly. Breaking limiting beliefs became ritual, evolving from $10,000 dreams to $100,000 realities.

Wealth hasn't reshaped Rocha's routine; he logs 12-hour days in a prime Lisbon office, hits the gym, and treats family to dinners without a second thought. Frugality fuels reinvestment—into AI tools for emails, a sales manager earning six figures, and a penthouse team hub fostering culture. He rejects the side-hustle trap plaguing copycat creators, eyeing an exit in years ahead. "We choose to build something great," he asserts, contrasting his 10-hour ethos with Bali-bound fantasies. Delegation unlocked this: admitting replaceability in tasks like ops, hiring hungrier talent to amplify output.

For aspiring consultants stalled at stagnant incomes, Rocha and Muheez pinpoint mindset as the chokehold. Many falter viewing themselves as interchangeable cogs, fearing losses in hires or automations. Yet stacking experiences—milestones, failures—builds abundance, making $500,000 feels attainable. "Embody your future self," Muheez urges, a tactic that dissolved Rocha's launch stresses by imagining a high-earner's calm fixes. From non-speaker to agency scaler, Rocha's arc proves universality: if a Portuguese underdog can leap, so can anyone. The duo's parting wisdom? Delay the quit by one day, invest boldly, and bet on discomfort for growth.

As Rocha eyes London and team expansion, his story underscores entrepreneurship's gamified essence—each win grants "XP," leveling identities. In an era of AI and saturation, his blend of originality, persistence, and humble hustle offers a blueprint: transcend the average, one delusional step at a time.