English · 00:54:46
Feb 4, 2026 12:40 AM

Why Some Software Engineers Win While Others Don't

SUMMARY

Bgo, an ex-NASA developer turned entrepreneur, presents Hofstede's six cultural dimensions and the concept of worldview (mundum visum) to explain why some software engineers advance rapidly while others stagnate, emphasizing tailored communication and belief systems for success.

STATEMENTS

  • Hofstede's cultural dimensions study how different cultures vary in values, affecting interactions, communication tones, words, and body language to avoid disrespect.
  • Power Distance Index (PDI) measures the acceptance of hierarchy and inequality in a society, with low PDI cultures like the USA valuing equality and open challenges even from juniors.
  • In high PDI cultures like China, hierarchy is strictly respected, juniors avoid challenging seniors, and access to leaders requires a chain of command.
  • Understanding PDI helps software engineers adapt communication styles, such as being more professional in hierarchical environments or encouraging open input in egalitarian ones.
  • Individualism vs. Collectivism (IDV) assesses how societies prioritize personal goals versus group harmony, with the USA being highly individualistic.
  • In individualistic cultures like the USA, personal branding and individual achievements drive competition for promotions and bonuses in software engineering.
  • Collectivist cultures like Japan emphasize team efforts, shared credit, and collective success, reducing focus on personal branding.
  • Tailoring motivation to IDV—individual rewards for Americans or team language like "we" for Japanese—enhances collaboration in tech projects.
  • Uncertainty Avoidance Index (UAI) gauges tolerance for ambiguity and risk, with low UAI societies like Singapore embracing experimentation and pivots.
  • High UAI cultures like Germany prefer stability, sticking to proven methods and avoiding untested frameworks or business model changes.
  • Adapting to UAI involves overcommunicating reassurance to risk-averse colleagues or encouraging A/B testing with tolerant ones in software development.
  • Masculinity vs. Femininity (MAS) reflects competitiveness and achievement focus versus cooperation and quality of life, with USA and Japan being masculine.
  • Masculine cultures promote competition for promotions and long work hours, as seen in Japanese overtime expectations tied to hierarchy.
  • Feminine cultures like Norway prioritize team harmony, work-life balance, and cultural building over cutthroat rivalry in professional settings.
  • Business owners can shape company culture based on MAS, using financial incentives for masculine employees or balance rewards for feminine ones.
  • Long-Term Orientation (LTO) evaluates focus on future rewards versus short-term gains, with Asian cultures like Japan and China being long-term oriented.
  • Long-term societies maintain generational businesses, hoard cash for crises, and emphasize longevity over quick exits.
  • Short-term oriented USA prioritizes rapid financial wins, reflected in social media hype and fast business scaling for exits.
  • Aligning visions—long-term legacy for Asians or quick wins for Americans—motivates teams in software engineering and entrepreneurship.
  • Indulgence vs. Restraint (IVR) measures gratification of desires, with indulgent USA featuring casual office perks like game rooms.
  • Restrained cultures like Japan view indulgences as unprofessional, preferring structured, upscale environments.
  • Tailoring workplaces—indulgent amenities for Americans or professional venues for Japanese—builds credibility in international business.
  • Unique cultural combinations, like France's indulgent view of passion crimes, allow precise tailoring of messages in global interactions.
  • Applying cultural dimensions gives software engineers an edge in promotions, partnerships, and business by customizing approaches from onboarding to offboarding.
  • Mundum visum, or worldview, dictates actions and results, explaining disparities between average engineers and billionaires like Musk and Bezos.
  • Most software engineers' worldview limits them to FAANG jobs or risky startups, rarely leading to founding successful businesses.
  • Worldview forms from childhood nurture and nature, creating "goggles" that distort reality, worn by 98% of people.
  • Successful individuals lack these distorting lenses, seeing the world objectively, leading to outsized achievements.
  • Questioning "What if I'm wrong?" challenges ingrained beliefs about money, business, and success.
  • Networking with successful business owners via chambers of commerce or BNI reveals factual worldviews through observation.
  • Adopting mentors' perspectives shifts learners toward teaching others, expanding personal impact exponentially.
  • Historical figures like Alexander the Great built worldviews on prior greats, forming a tree of influence scalable to modern goals.
  • Anyone in Alexander's environment could have achieved similarly, emphasizing nurture over innate ability in worldview formation.
  • Expanding worldview through experiences prevents diminishing returns, enabling greater life impact in business, health, and relationships.

IDEAS

  • Cultural dimensions provide an unseen competitive advantage in tech promotions by adapting to unspoken norms.
  • Low power distance in the USA allows juniors to voice ideas freely, accelerating career growth overlooked by unaware peers.
  • High hierarchy in China demands chain-of-command navigation, turning potential faux pas into strategic alliances.
  • Individualism fuels personal branding in startups, tying company success to one face like Elon Musk's tweets.
  • Collectivism in Japan transforms competition into harmonious team wins, ideal for collaborative coding projects.
  • Singapore's risk tolerance leads to innovative splits in product testing, contrasting Germany's perfectionist stability.
  • Overcommunication reassures high-uncertainty cultures, while bold experimentation excites low ones in agile teams.
  • Masculine drive in Japan creates workaholic norms where underlings stay late to match bosses, boosting output.
  • Norway's feminine emphasis on balance fosters inclusive cultures where team happiness trumps individual bonuses.
  • Asian long-termism hoards cash for centuries-long businesses, unlike USA's quick-flip mentality in exits.
  • Short-term US focus mirrors social media's instant gratification, pressuring engineers toward rapid promotions.
  • Indulgent US offices with game rooms and cafeterias retain talent through fun, but alienate restrained partners.
  • Restrained Japanese view casual perks as distractions, preferring venues signaling discipline and respect.
  • France's unique indulgence in passion justifies cultural tailoring down to TV tropes in negotiations.
  • Worldview as "mundum visum" reveals how beliefs shape actions, explaining billionaire engineers' edge.
  • Goggles from upbringing distort reality, making 98% see green or yellow where truth is black.
  • Startup failure stats (90%) reflect flawed worldviews, with longevity signaling clearer perceptions.
  • Questioning core beliefs like "riches require corruption" unlocks paths to ethical wealth creation.
  • Chambers of commerce offer free access to millionaires, humanizing impossible-seeming successes.
  • Mentorship trees trace from Alexander to Musk, showing worldview inheritance across eras.
  • Retiring parents at 23 seems minor compared to conquering worlds, scaling personal goals logically.
  • Divine lineage myths built Alexander's ego; similar nurture could propel anyone to historical feats.
  • Wrong worldviews shrink potential impact; right ones expand it through iterative learning.
  • Even partial worldview shifts prevent regret, turning "impossible" into achievable via exposure.
  • Every human endeavor has a goggles spectrum, with top performers transparent in their domain.
  • Business owners dominate wealth because their worldviews align with scalable value creation.

INSIGHTS

  • Mastering cultural dimensions turns invisible social cues into levers for rapid promotions and deals.
  • Egalitarian environments empower juniors, but hierarchical ones reward deference and protocol.
  • Individual rewards motivate in competitive cultures, while collective praise binds teams in harmonious ones.
  • Risk tolerance shapes innovation; low avoidance invites pivots, high demands proven paths.
  • Competitive masculinity drives output through rivalry, but feminine cooperation sustains morale.
  • Long-term orientations build enduring empires; short-term chase fleeting highs.
  • Indulgence perks delight in fun-loving societies but erode trust in restrained professionalism.
  • Worldview goggles, born of early experiences, filter reality for most, blinding them to opportunities.
  • Billionaire success stems from unfiltered perception, outpacing goggled masses in action-results chains.
  • Questioning assumptions dismantles limiting beliefs, opening doors to factual possibilities.
  • Immersing in elite networks reframes the world, adopting lenses of those already succeeding.
  • Mentorship cycles transform observers into influencers, compounding worldview clarity.
  • Historical precedents prove personal feats are nurture-amplified, not uniquely innate.
  • Expanding perceived impact prevents stagnation, fueling growth across life's domains.
  • Partial worldview evolution averts regret, ensuring maximum potential realization.

QUOTES

  • "Hofstede's cultural dimensions are what I have used to pretty much have one of the craziest promotions in all of tech that I've seen personally."
  • "Your tone, the words you use, and the certain body language you use might come across as disrespectful to somebody from a different culture."
  • "In China, a junior developer would never ever in their right mind ever decide to challenge a senior developer, especially on a meeting."
  • "USA is more individualistic. You can actually see this in the entrepreneur economy especially, right? Especially for software engineers, you have a lot of people now creating startups and they have this thing called personal branding."
  • "Uncertainty avoidance is really just as the name suggests, how tolerant a culture is of risk or uncertainty."
  • "In places such as the USA and Japan, you'll have a lot of competition for promotions or whatever the case. But in Norway, you'll see a lot more emphasis on team stuff."
  • "Long-term, for example, Japan, China, you'll have businesses that are maybe over 100 years old. Okay? You'll have family generational run businesses."
  • "US in general is extremely extremely indulgent. Okay, it has one of the most hedonistic cities in the world, right?"
  • "Mundum visum in Latin and it translates differently to then just worldview. there's a lot more deeper meaning into the words."
  • "Your worldview dictates your actions. Okay? And your actions... dictate your results."
  • "What if I'm wrong? So, this question is not asked enough."
  • "You begin actually networking and meeting people who are where you wish to be."
  • "Behind every single successful person, there are a mountain of other shoulders that that successful person is standing upon."
  • "If Alexander conquered half the known world at the age of 23, am I capable of at least being able to retire my parents?"
  • "The better our worldview, the more we'll be able to achieve and the bigger of an impact we'll have on this world."

HABITS

  • Study Hofstede's cultural dimensions before interactions to tailor communication and avoid cultural missteps.
  • Research a counterpart's cultural scores on PDI, IDV, UAI, MAS, LTO, and IVR prior to meetings or onboarding.
  • Use "we" language in collectivist settings to foster team buy-in during project discussions.
  • Overcommunicate progress updates to high-uncertainty avoidance colleagues for reassurance.
  • Offer individual bonuses in masculine, competitive environments to spur performance.
  • Present long-term visions emphasizing legacy to motivate Asian team members.
  • Avoid indulgent perks like game rooms when dealing with restrained cultures to maintain professionalism.
  • Carry a dedicated business card wallet and exchange cards with both hands and a bow for Japanese partners.
  • Question personal beliefs daily with "What if I'm wrong?" to challenge worldview limitations.
  • Attend local chamber of commerce or BNI events weekly to network with successful business owners.
  • Observe mentors' decision-making in real-time to absorb their factual worldviews.
  • Scale personal goals by comparing to historical achievements, adjusting nurture to amplify potential.

FACTS

  • The USA ranks low on Power Distance Index, enabling juniors to challenge seniors in scrum meetings without fear.
  • China has a high PDI score, enforcing strict hierarchies where CEOs are approached only through chains of command.
  • Japan scores high on collectivism, prioritizing team efforts over individual credit in corporate culture.
  • Singapore exhibits low uncertainty avoidance, making it tolerant of business pivots and product testing.
  • Germany has high UAI, leading to reluctance in adopting new software frameworks.
  • USA and Japan are masculine cultures, with Japan enforcing overtime until bosses leave.
  • Norway represents feminine cultures, focusing on work-life balance and team coexistence.
  • Asian countries like Japan and China maintain businesses over 100 years old due to long-term orientation.
  • US culture is highly indulgent, with offices like Google's featuring game rooms and ice cream machines.
  • 90% of startups fail, reflecting widespread flawed worldviews on business success.
  • Only 2% of people lack distorting "goggles" on their worldview, per observational estimates.
  • Alexander the Great conquered half the known world by age 23, inspired by beliefs of divine lineage.
  • 50% of businesses fail in the first year, dropping to under 25% survival beyond 10 years.

REFERENCES

  • Hofstede's Cultural Dimensions theory and six dimensions (PDI, IDV, UAI, MAS, LTO, IVR).
  • Geert Hofstede's website for cultural scores (linked in video).
  • Elon Musk's Twitter activity as example of personal branding.
  • Jeff Bezos and top tech billionaires' wealth exceeding some countries' GDPs.
  • Alexander the Great's historical conquests and divine lineage myth.
  • Jesus of Nazareth and other centric figures in worldview trees.
  • Nvidia employees' multimillionaire status from early equity.
  • FAANG companies as career paths for software engineers.
  • Post-Soviet countries' influence on wealth perceptions.
  • Chamber of Commerce and BNI groups for networking.
  • Code to CEO workshop and mastermind in Japan.
  • Bgo's 55-page guide on ideating business ideas.
  • Bgo's YouTube channel for building a 10-figure business.

HOW TO APPLY

  • Identify the cultural background of colleagues or clients using Hofstede's dimensions to anticipate interaction styles.
  • In low PDI settings, actively contribute ideas in meetings as a junior to demonstrate value.
  • Navigate high PDI hierarchies by building relationships through proper channels before approaching leaders.
  • Assess individualism levels to decide between personal achievement highlights or team success narratives in reports.
  • Encourage A/B testing and pivots with low UAI partners to innovate software features rapidly.
  • Provide frequent updates and data to high UAI individuals, reducing their anxiety over unknowns.
  • Foster competition with clear promotion paths in masculine cultures to drive software team productivity.
  • Promote work-life balance initiatives in feminine environments, like flexible hours, to enhance collaboration.
  • Develop long-term business plans emphasizing sustainability when working with LTO-oriented groups.
  • Set short-term milestones and quick-win incentives for short-term oriented teams to maintain momentum.
  • Incorporate indulgent perks such as casual Fridays in US-based offices to boost morale.
  • Opt for professional, structured venues and avoid luxuries when engaging restrained cultures.
  • Question your worldview assumptions about success weekly, journaling potential alternatives.
  • Join a local chamber of commerce to observe successful entrepreneurs' habits firsthand.
  • Seek mentors in networking groups, adopting one key belief from them per interaction.
  • Research case studies of peers achieving similar goals to validate personal possibilities.
  • Replace limiting nurture influences by immersing in positive environments like masterminds.

ONE-SENTENCE TAKEAWAY

Understanding cultural dimensions and challenging your worldview empowers software engineers to outpace competitors and achieve extraordinary success.

RECOMMENDATIONS

  • Prioritize learning Hofstede's dimensions for every international project to customize communication.
  • Adapt hierarchy respect based on PDI to build trust faster in diverse teams.
  • Leverage individualism by building personal brands on platforms like LinkedIn for visibility.
  • Shift to "we" framing in collectivist collaborations to strengthen partnerships.
  • Propose experiments confidently with low UAI cultures to accelerate innovation.
  • Overcommunicate plans to high UAI stakeholders, using visuals for clarity.
  • Introduce competitive elements like leaderboards in masculine settings to motivate.
  • Emphasize balance and inclusion in feminine cultures for sustainable team dynamics.
  • Craft visions of legacy and longevity for long-term oriented audiences.
  • Focus on rapid milestones for short-term cultures to sustain engagement.
  • Add fun amenities in indulgent environments to enhance retention.
  • Maintain professionalism in restrained settings to uphold credibility.
  • Regularly ask "What if I'm wrong?" about success beliefs to evolve your mindset.
  • Network weekly at chambers or BNI to absorb elite worldviews directly.
  • Study historical figures' upbringings to inspire scalable personal goals.

MEMO

In a candid mastermind session in San Diego, Bgo, a former NASA engineer who built a seven-figure business without funding, unveils why cultural awareness propels some software developers to leadership while others languish. Drawing from Hofstede's six dimensions, he argues that misunderstanding these invisible forces leads to miscommunications and missed opportunities in global tech environments. For instance, the USA's low power distance fosters open debates in agile meetings, allowing juniors like Bgo to challenge seniors and climb ranks swiftly—rising from developer to manager in under three years.

Bgo contrasts this with China's high power distance, where hierarchy demands deference; juniors remain silent unless addressed, and approaching executives requires navigating chains of command. He extends this to individualism versus collectivism: America's emphasis on personal branding, exemplified by Elon Musk's public persona, fuels solo startup ambitions and competitive promotions. In Japan, however, collectivism prioritizes team harmony, crediting group efforts over individual glory, which reshapes how engineers collaborate on codebases without cutthroat rivalry.

Uncertainty avoidance emerges as Bgo's favorite dimension for return on investment. Singapore's low score encourages risk-taking, like rapid A/B testing of features or business pivots, while Germany's high aversion favors perfecting established models, evident in their automotive precision. Adapting to this means overcommunicating with the risk-averse to instill confidence, or urging bold trials with the adventurous—tailoring project plans from documentation to demos.

Masculinity versus femininity highlights competitive drives in the USA and Japan, where long hours and promotion battles define success; Japanese underlings often stay late to mirror bosses, embedding workaholism. Nordic countries like Norway flip this to feminine cooperation, valuing work-life balance and team culture over bonuses. Bgo advises entrepreneurs to design incentives accordingly—financial rewards for the former, harmony-building for the latter—to motivate diverse hires.

Long-term orientation underscores Asia's focus on enduring legacies, with century-old family firms in Japan and China hoarding cash for crises, versus America's short-term quest for quick exits and viral wealth. Indulgence versus restraint closes the framework: US offices brim with game rooms and cafeterias to gratify desires, but such perks seem unprofessional to restrained Japanese, who prefer upscale, disciplined venues. Bgo shares tailoring masterminds—beaches for Americans, high-rises for Asians—to humanize connections.

Shifting to "mundum visum," Latin for a profound worldview, Bgo posits that beliefs dictate actions and outcomes, explaining billionaire engineers' dominance. Most developers wear "goggles" from upbringing—98% distort reality, limiting paths to FAANG salaries or failed startups. True visionaries like Musk see unfiltered, questioning "What if I'm wrong?" to dismantle myths, such as riches requiring corruption.

To recalibrate, Bgo urges networking at chambers of commerce or BNI groups, observing multimillionaires' factual lenses for free. Mentorship trees trace from Alexander the Great—conquering half the world by 23 on divine nurture—to modern titans, proving anyone in such environments could achieve greatness. This expands perceived impact, turning modest goals like retiring parents into logical realities through exposure and iteration.

Ultimately, Bgo warns against stagnation: flawed worldviews yield diminishing returns, but relentless questioning and elite immersion grow potential exponentially across business, health, and relationships—ensuring no one dies regretting untapped possibilities in humanity's tech-driven future.

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