This AI Replaced My Marketing Team. (Live Demo)

SUMMARY

Frank Kern, a veteran internet marketer, demonstrates oJoy.ai's "Director of Sales" AI, which analyzes his business data to prescribe and execute a targeted email campaign for maximizing software trials in seven days.

STATEMENTS

Frank Kern targets businesses already generating daily customers, emphasizing this video is for those seeking immediate sales boosts without gimmicks.
Kern shares his 26 years of obsessive online selling, having consulted for over 80,000 businesses with fees from $20,000 for four hours to $1.1 million annually for one client.
He codified his high-stakes consulting process into AI to identify one singular action generating quick revenue, addressing client inaction by having the AI execute recommendations.
The "Director of Sales" AI in oJoy.ai audits business operations, objectives, constraints, and assets to pinpoint the highest-impact action for maximum sales.
Users must provide concrete goals, like 100 new trials in seven days, to avoid vague AI outputs, ensuring specificity on traffic sources and metrics.
Kern's oJoy.ai traffic comes from non-click ads and organic content that brand the domain, leading to self-directed visits, with some abandoning trials.
Leads enter a shared follow-up sequence of seven educational videos over 14 days, but post-sequence nurturing is minimal, relying on random content shares.
The AI identifies Kern's October 2023 campaign—offering a 26-day trial for his 26th business anniversary—as his best, generating several hundred trials in 2.5 days via four emails.
Adapting past successes, the AI recommends reviving the extended-trial structure with a new hook like New Year's motivation, emailing both lists with escalating urgency.
Project Shepherd, oJoy.ai's copywriting tool, rewrites campaigns by analyzing sales pages, creating outlines, rough drafts, and final versions with custom tone.
Kern's process involves brain-dumping info for AI outlines, refining rough drafts for structure, then applying personal style via sample writing analysis.
Subject lines are generated iteratively to match email tone, ramping scarcity and urgency, such as "New Year's Equals Money" for announcement emails.
The campaign schedule includes two emails per day for December 30-31, building hype, and three on January 1 before noon deadline, maximizing fear of loss.
AI training on personal emails ensures output mimics the user's voice, vocabulary, and pacing, avoiding generic AI-sounding copy.
Kern plans to implement this live, expecting over 100 trials, crediting the AI for uncovering overlooked opportunities like underutilized lists.
Future oJoy.ai updates include "Director of Revenue Optimization" and "Director of Advertising" to fully replace marketing teams.
The tool evolved from Kern's personal need for efficient copywriting to a public product after conference demos sparked demand.

IDEAS

AI can replicate elite consulting by focusing on one high-impact action rather than scattering generic suggestions.
Non-clickable ads that purely brand a domain can drive organic traffic without direct calls-to-action, challenging conventional digital marketing.
Past successful campaigns can be revived by swapping minor elements like hooks, proving adaptability over originality.
Business owners often neglect follow-up sequences after initial nurturing, missing revenue from warm leads.
January represents a "buying season" due to New Year's resolutions, where motivation peaks for productivity tools.
Providing AI with precise data like list sizes and conversion rates yields tailored strategies, unlike vague queries to general models.
Rough drafts prioritize structure and content over polish, allowing iterative refinement for efficiency.
Training AI on personal writing samples transfers unique voice, making output indistinguishable from human copy.
Escalating email urgency through countdowns and scarcity builds psychological pressure mirroring successful past promotions.
Tools like Project Shepherd eliminate execution barriers by automating copy from sales page analysis.
Combining multiple lists for a single campaign amplifies reach without separate tailoring.
AI's ability to catch inconsistencies, like email timing errors, enhances accuracy in planning.
Special occasions like New Year's provide natural deadlines, boosting response rates.
Minimal post-sequence emailing risks list fatigue but preserves relationships through value-first content.
oJoy.ai's evolution from copy tool to full marketing replacement democratizes expert strategy.

INSIGHTS

Strategic AI auditing reveals overlooked assets like underpromoted lists, turning passive knowledge into immediate revenue streams.
Focusing on one singular, data-backed action outperforms multifaceted plans by concentrating resources on maximum needle-moving impact.
Adapting proven campaigns with simple swaps preserves what works while circumventing uniqueness barriers, emphasizing iteration over innovation.
January's motivational surge creates a predictable buying window, where timed offers exploit human goal-setting psychology for outsized sales.
Executional AI overcomes human procrastination, bridging the gap between insight and action in high-stakes business decisions.
Personalizing AI output via style training ensures authenticity, preventing the "AI-written" feel that erodes trust in marketing.
Brain-dumping followed by structured refinement streamlines creative processes, yielding professional results without exhaustive manual effort.
Escalating scarcity in sequences mimics real urgency, leveraging fear of loss to convert more effectively than static promotions.
Non-direct traffic methods like branding ads foster organic engagement, reducing reliance on aggressive CTAs.
Comprehensive data input transforms AI from guesswork tool to precision consultant, vital for mission-critical applications.

QUOTES

"This specific video is for businesses that are already getting customers every day... you just want more sales right now."
"The only real way to do it is to analyze everything that's going on in their business and then find one singular thing that they could do that would generate sales like right now."
"If AI doesn't know exactly how your business works and what the numbers are and what you have to work with, it's just taking random stabs in the dark."
"The reason doesn't matter that much. Just people need a reason and a deadline."
"You don't have to do 26 days again. Pick whatever feels right."
"Don't worry about the 26th birthday thing. We can swap that out for any other reason."
"At the beginning of every new year, people are ready for their new life that they've already planned out and they go out and they buy a bunch of stuff."
"This is essentially like a buying season. So if you don't use this during buying season, you're like kind of an idiot."
"We're going from a tool that helps you write copy to a tool that is genuinely designed to literally replace your agency or your marketing team."

HABITS

Obsessively selling online every day for 26 consecutive years, treating marketing as a daily priority.
Running non-clickable branding ads to test organic recall, experimenting with unconventional traffic methods.
Sending educational videos in follow-ups to nurture leads value-first before subtle sales pitches.
Sharing random high-value content like YouTube links to maintain list engagement without aggressive promotion.
Brain-dumping ideas into AI for outlines and rough drafts, then refining iteratively for polished output.
Training AI on personal writing samples to replicate voice, ensuring consistent branding in communications.
Implementing AI-generated campaigns live immediately after creation to capitalize on timely opportunities.

FACTS

Frank Kern has consulted for over 80,000 businesses, with fees ranging from $20,000 for four-hour sessions to $1.1 million annually for long-term clients.
Kern's oJoy.ai email list stands at 13,000 untrialed subscribers, plus a 40,000-person personal brand database.
Current trial signups for oJoy.ai average 250 per month without aggressive promotion, achieved via branding-focused ads.
An October 2023 26-day trial promotion generated several hundred signups in just 2.5 days using four emails.
oJoy.ai's trial-to-paid conversion rate is 50%, indicating strong product-market fit.
Leads from various sources enter a unified 14-day video sequence, after which follow-ups drop to occasional content shares.
Project Shepherd was originally built for Kern's personal use but gained public demand after conference demos.

REFERENCES

oJoy.ai: AI platform for marketing, including Director of Sales and Project Shepherd.
Director of Sales: Beta AI feature for strategic business analysis and revenue maximization.
Project Shepherd: Copywriting tool within oJoy.ai for generating emails, outlines, and campaigns.
ChatGPT: Generic AI contrasted for lacking business-specific training.
October 2023 email campaign: Past successful 26-day trial promotion.
Sales page for oJoy.ai: Source material pasted into AI for benefit extraction.
Frank Kern's 11 personal emails: Samples used to train AI on writing style.
Kenny Powers: Philosopher reference from Eastbound & Down for motivational analogy.
YouTube videos and podcast: Random content shared with lists for nurturing.

HOW TO APPLY

Start by articulating a concrete goal to the Director of Sales AI, such as "Get 100 new trials in the next 7 days," to focus its analysis.
Provide detailed business data including traffic sources, list sizes, current metrics like trials per month, and past campaign results for accurate diagnosis.
Review AI's questions on follow-up sequences, upsells, and conversion rates, answering transparently to enable data-driven recommendations.
Identify and adapt the highest-impact past strategy, swapping elements like hooks (e.g., from anniversary to New Year's) while retaining structure and cadence.
Input sales page content into Project Shepherd, request an outline for the email sequence with specified days, scarcity escalation, and trial length.
Generate rough drafts for the first email, refine structure, then train AI on personal writing samples to apply tone across the sequence.
Iterate subject lines with AI for clickbait urgency, selecting and rewriting emails to match, ensuring escalating fear of loss toward deadline.
Schedule emails per AI cadence—multiple per day with timers—and deploy immediately to both lists for maximum reach and conversions.

ONE-SENTENCE TAKEAWAY

Leverage specialized AI like oJoy.ai's Director of Sales to diagnose businesses and automate high-impact campaigns for rapid revenue growth.

RECOMMENDATIONS

Use AI trained as a "director" role for strategic focus, avoiding generic tools that scatter advice.
Always feed AI precise metrics and past data to generate tailored, executable plans.
Revive top-performing campaigns by tweaking hooks to fit current contexts like seasonal motivations.
Automate copywriting with tools that analyze sales pages, ensuring outputs align with personal voice.
Time promotions to buying seasons like January to exploit peak consumer intent.
Implement multi-email sequences with escalating urgency and countdowns for higher conversions.
Nurture lists with value content post-sequence to sustain long-term engagement.
Experiment with non-direct ads to build brand recall without overt sales pressure.

MEMO

Frank Kern, a 26-year internet marketing veteran who's advised over 80,000 businesses and commands up to $1.1 million annually from a single client, rarely steps out of his home office. Yet in a candid demo, he unveils oJoy.ai's "Director of Sales," an AI beta tool designed to mimic his elite consulting: dissecting a live business to pinpoint one revenue-generating move. This isn't vague ideation; it's autonomous strategic reasoning, auditing objectives, constraints, and assets to prescribe immediate action. Kern, demoing on his own software platform, seeks 100 new trials in seven days, revealing a subtle self-pitch amid the tutorial.

The AI probes relentlessly: traffic from quirky non-clickable ads that brand "ojoy.ai" for organic visits; a 13,000-strong untrialed email list plus 40,000 personal contacts; 250 monthly trials sans aggressive pushes. It uncovers a goldmine—Kern's October 2023 campaign, a 26-day trial celebrating his business anniversary, which netted hundreds of signups in 2.5 days via four urgent emails. Dismissing the expired hook, the AI adapts: swap for New Year's resolutions, extend to 14 days, email both lists with the same cadence—announce, ramp urgency, scarcity climax. No upsells needed; the 50% trial-to-paid rate seals the math.

Enter Project Shepherd, oJoy.ai's copy engine, born from Kern's need for scalable writing without quality dips. He pastes his sales page, brain-dumps instructions: outline a sequence announcing the extended trial, building to January 1 noon deadline. The AI queries timelines, catches a math slip on email sends, and delivers a structured blueprint—two emails December 30 and 31 for hype, three on deadline day at 9, 10, and 11 a.m. Rough drafts follow, prioritizing content flow over flair. Kern refines iteratively: simplify to eighth-grade level, inject seasonal motivation where buyers chase fresh starts.

To infuse personality, Kern feeds 11 of his emails as training data, teaching the AI his casual diction—phrases like "hot diggity," self-deprecating humor. Subject lines emerge hardcore: "New Year's Equals Money," "Warning: They Have Money—Don't Miss Out." He tests, rewrites to match tones, escalating from announcement to fear of loss. No psychic prompts required; conversational tweaks like "hit it with it" suffice, as the tool deciphers intent. The result: a sequence sounding authentically Kern, ready to blast both lists.

This demo transcends theory—Kern commits to launching it live, forecasting over 100 trials by capitalizing on January's "buying season," when resolution-fueled spending surges. He laments his own lapses, like minimal post-sequence nurturing, underscoring AI's role in enforcing discipline. oJoy.ai evolves beyond copy aid; upcoming "Director of Revenue Optimization" and "Advertising" features promise full agency replacement, analyzing ads for fixes and scripting anew.

In an era of generic AI pitfalls, Kern's approach spotlights specialization: tools built for marketers, not mimicry. For established businesses craving quick wins, it's a blueprint—data in, strategy out, execution automated. As Kern quips, model this; it's "only always worked." The demo ends with a call: trial oJoy.ai before prices rise, arming users against marketing inertia.