being good is not enough anymore

SUMMARY

Jonathan Nylander, an AI-focused entrepreneur, warns that ignoring AI's rapid evolution in online business, particularly appointment setting, will leave individuals and businesses behind, urging immediate adoption for sustainability.

STATEMENTS

The speaker's business is entirely built around AI, emphasizing its integration as essential for current operations.
In the last six to twelve months, AI's progress has been unprecedented, making non-adoption a critical risk for falling behind.
Early adoption of AI in March or April allowed the speaker to reshape their offer and accelerate business growth significantly.
AI appointment setting has advanced dramatically from tentative testing earlier in the year to widespread efficiency by December 2025.
Resistance to AI in the appointment setting industry mirrors broader societal reluctance, potentially leading to business closures.
Within six to eighteen months, human appointment setters may become obsolete as AI handles the role more effectively.
Even top human performers cannot match AI's 24/7 output, consistent follow-ups, and lack of breaks over time.
A six-month delay in adopting AI creates an uncatchable compounding advantage for early adopters in business efficiency.
The market prioritizes forward momentum over individual preferences, ensuring AI integration will dominate regardless of resistance.
Those already using AI hold a head start, but must continue experimenting to maintain and build momentum.

IDEAS

AI's yearly advancements, like vastly improved video generation, outpace any historical technology, demanding constant user adaptation.
Personal curiosity about AI can transform business models overnight, turning potential tools into core revenue streams.
Human roles in routine tasks, such as appointment setting, are primed for AI replacement due to their predictable, high-volume nature.
Resistance to AI stems from valuing the "human touch," but efficiency trumps sentimentality as technology matures.
Short-term human superiority in tasks will vanish quickly, closing windows of opportunity for non-adopters irreversibly.
Compounding effects of AI adoption mean a brief head start evolves into insurmountable leads through relentless productivity gains.
The market acts as an impartial force, rewarding adaptability over skill in traditional methods, regardless of current competence.
Early AI experimentation, even when imperfect, builds expertise that pays dividends as the technology catches up to human levels.
Societal hype around AI on social media and news signals its inevitable takeover, pressuring businesses to align or perish.
Implementing AI across all systems saves time and scales operations in ways humans alone cannot replicate.

INSIGHTS

AI's exponential growth reframes business survival not as skill mastery, but as proactive technological embrace to avoid obsolescence.
Resistance to change, disguised as loyalty to human elements, accelerates competitive disadvantage in efficiency-driven markets.
Time invested in AI learning compounds into strategic advantages, turning initial uncertainties into dominant market positions.
Markets evolve democratically through majority adoption, rendering individual denial futile against collective progress.
Human limitations in endurance and scale make AI an inevitable superior for repetitive, output-focused roles like sales outreach.
Early movers in AI gain not just tools, but foresight that reshapes entire industries before laggards can respond.

QUOTES

"We're getting to a point we're not using AI and not learning about AI is just not an option anymore."
"If you're not learning AI if you're not using AI if you're not implementing it in every way you can you are going to get left behind."
"The role of an appointment setter as a human is not going to exist anymore. you're not going to be able to be an appointment set because nobody is going to use humans for it."
"AI doesn't care about what you think of it or if you want to implement it or not."
"The market is the masses. The market is the majority which means that the majority is always going to come out on top."

HABITS

Dive deeply into AI experimentation starting immediately after exposure, such as post-travel networking, to integrate it across business operations.
Reshape core business offers and systems around AI to accelerate progress and save time on routine tasks.
Maintain constant curiosity and testing of AI tools to stay at the forefront of advancements in one's industry.
Monitor market shifts in AI applications, like appointment setting, to predict and adapt to upcoming role disruptions.
Double down on AI implementation despite initial imperfections to build long-term expertise and momentum.

FACTS

AI video generation capabilities have improved drastically within a single year, from basic to highly sophisticated outputs.
By December 2025, AI appointment setters have shifted from experimental to efficiently outperforming humans in many scenarios.
Human appointment setters, even elite ones, cannot match AI's 24/7 operation without breaks, leading to higher long-term output.
The appointment setting industry saw widespread resistance in early 2025, but adoption surged by mid-year.
AI's compounding efficiency means a six-month adoption gap can expand to years of unbridgeable competitive leads.

REFERENCES

Video tutorial: "how i made $15k in 7 days by replacing app..." on AI appointment setting.
Instagram account: @jonathannylanderr for further AI business insights.
Personal trip to Cape Town, which inspired initial AI business building upon return.

HOW TO APPLY

Identify your core business processes, such as appointment setting or content creation, and evaluate where AI can immediately replace or enhance human efforts for faster results.
Dedicate daily time to learning AI tools through experimentation, starting with free resources or simple prompts to build familiarity without overwhelming commitment.
Reshape your current offer by integrating AI elements, like automated setters, ensuring it aligns with market demands for efficiency and cost savings.
Test AI implementations in small-scale pilots, tracking metrics like output volume and conversion rates against human methods to quantify benefits.
Network with AI adopters or communities to stay updated on advancements, using insights to refine your systems and avoid common resistance pitfalls.
Monitor industry trends quarterly, adjusting your strategy to incorporate emerging AI features before they become standard, securing a sustained edge.

ONE-SENTENCE TAKEAWAY

Embrace AI learning and implementation now to avoid irreparable business obsolescence in the rapidly evolving online market.

RECOMMENDATIONS

Prioritize AI education through hands-on testing over theoretical study to quickly uncover practical applications in your niche.
Audit resistant team members or processes for AI integration opportunities, addressing denial with data on efficiency gains.
Build AI-centric systems from the outset in new ventures, treating human roles as transitional rather than permanent.
Leverage early adoption for content creation highlighting your AI expertise, attracting clients seeking forward-thinking partners.
Commit to ongoing AI updates, allocating budget for tools that scale output without proportional human hires.

MEMO

In the bustling digital economy of 2025, Jonathan Nylander stands as a prophet of progress, his voice cutting through the noise of online entrepreneurship. A self-proclaimed AI aficionado, Nylander has pivoted his entire business model around artificial intelligence, transforming what began as a curiosity into a lifeline for efficiency. Speaking from experience, he recounts diving headfirst into AI tools after a networking trip to Cape Town earlier in the year, a decision that reshaped his offerings and propelled his growth at breakneck speed. "My whole business is kind of built around AI right now," he declares, underscoring how this technology has become non-negotiable for anyone serious about thriving.

Nylander's core warning revolves around the perilous pace of AI's evolution. What started as clunky experiments in video generation and voice agents at the year's dawn has blossomed into sophisticated systems by December, outstripping human capabilities in realms once thought untouchable. He zeros in on appointment setting—a staple of online sales funnels—where AI has leaped from tentative trials to dominant force. Early skeptics dismissed it, clinging to the irreplaceable "human touch," but Nylander predicts a grim horizon: within six to 18 months, human setters may vanish entirely, replaced by tireless algorithms that operate 24/7 without fatigue or error. This isn't hyperbole; it's market math, where sheer output trumps individual finesse.

The entrepreneur paints a vivid picture of resistance as the silent killer of businesses. Across industries, from content teams to sales ops, denial manifests as a refusal to adapt, rooted in comfort with traditional methods. Nylander shares anecdotes of conversations from March, where peers scoffed at AI's viability, only for him to retort, "You're going to get left behind." Today, those words ring prophetic as AI's compounding advantages widen the gap. A mere six-month head start in adoption doesn't just maintain parity; it snowballs into years of dominance, leaving latecomers scrambling in vain. The market, he insists, is merciless—an impersonal tide that favors the adaptable majority over stubborn holdouts.

Yet amid the urgency, Nylander offers hope for the proactive. Those already experimenting with AI hold a tangible edge, one that manifests in expertise and traction. He urges viewers to push boundaries, implementing tools in every facet of operations despite initial shortcomings. "If you're using AI, great. Keep using it," he advises, emphasizing persistence as the key to momentum. For holdouts, the message is stark: start now, or risk irrelevance. In an era where technology dictates destiny, Nylander's call echoes the broader societal reckoning with AI—not as a distant threat, but as the engine of tomorrow's economy.

As online business landscapes shift, Nylander's insights serve as a clarion call for reinvention. The flames of AI hype, flickering across social media and news feeds, illuminate a truth: adaptation isn't optional; it's existential. By weaving intelligence into their workflows, entrepreneurs can not only survive but lead, turning potential disruption into unparalleled opportunity. In this new paradigm, being good at what you do is merely table stakes—true success demands being AI-savvy.